The Do-It-All-By-Yourself Small Business SEO Solution

Let’s get honest. Taking your small business to the Internet with a limited budget of $1000 or less just doesn’t make it happen. The cost of a web hosting service, site design, editable page layouts, and a worked-up SEO-focused five or six pages of quality content is only the beginning of the process. Without that you take personal responsibility for crafting quality bi-weekly SEO-focused articles, and then personally pushing the backbone onto social media links, those startup pages will never pull a sufficient search engine page rank. Starting with $1000, you can, if you really search for a budget-minded web development company, get maybe six primary pages and a promise of two blog posts per month for the next six months. But by the end of your business, you will find that your $1000 disintegrated into black hole of SEO keyword competition.

So, if you want to handle your own SEO project, the following business search engine optimization tips are designed to get you started. But remember the priorities: Your website is crafted to build company presence on the Internet in a way that promotes your services or products, responds to customer loyalty, and ultimately enhances your company’s bottom-line.

1) Understand the Purpose

For search engine purposes, the phrases and keywords used in your website content is not reviewed or evaluated by the human mind. The task of page ranking is rendered into the algorithms and formulas of a computer program. Your website design crafts SEO concepts into the layout, graphics and content. Thus for a higher ranking and better traffic, you must meet the specs of the search engine designers. However, meeting your SEO goals will not assure that your visitors remain on your site. Thus your website must also appeal to the human mind.

Page ranking algorithms are not limited to direct contents of your Website. Other deciding factors include:

  • Your site’s normal daily traffic intake
  • External links that point to your site
  • Links coming out of your site
  • The page rank of sites that link to your site
  • AND much more.

2) Think Long Term

There are no business SEO tips that will help you find overnight success. Just like everything in business or life in general, plan for the long-term and then take it one day at a time. Post content at least once a week – better twice. But don’t over do it. Two or three new post per week is sufficient to keep visitors coming back for more. And SEO is not about flooding your site with keywords; it is about building content that makes use of your selected keywords. But it is important that keywords be included in content titles, headings and the “alt” region of your graphics displays.

3) Avoid Unrealistic Projections

Overnight success may be the promise but overnight success is rarely a realistic projection. It sounds easy. The SEO developer’s advertisement says: Pay me and I will get your business website a top search engine ranking pronto. Perhaps a large corporation can afford what it takes for such rapid business promotion, but the small business auto repair center cannot afford to complete with PepBoys, Ford Motors and such. Even “sponsored” link placement does not produce a game-changing solution.

4) Internal Links and External Links

Every article you post should contain one or two back-links to other pages on your business website. Furthermore, don’t fear projecting to other sites; just make sure the link opens into a new window so that your visitor continues to hold your page open. If possible, find a high-ranking site that is willing to make a link swap with your site. That way you both gain.

5) Write to Target

Bounce rates hurt. When traffic passes through your website like water over a broken dam, your content is surely lacking focus for targeted customers. Small business SEO tip: You need visitors who will stay awhile, have an interest in buying your products or services, and find your information fair, exact and rewarding. Incidental traffic is almost always pointless traffic. You are in business to make a profit. Targeted traffic fulfills that requirement.

6) Use a Quality Web Hosting Service

Speed, uptime and reliability are just as important as quality content, site design and usable products or services. Your web hosting service company is the core of how your traffic will perceive the efficiency of your business website. The pricing for web hosting varies according to provider and services purchased. Don’t overpay for services you don’t need, but don’t buy less than what it takes to keep you business website up and running quickly and efficiency.