Local Search Traffic Secrets For Small Business Owners

Local search queries offer small business owners the opportunity to tap into some highly-converting sales leads. All they need to know is how to find that traffic, and in this article we show exactly how it is done.

Many small business owners wring their hands at the prospect of trying to figure out how to put their business on the internet and tap into the millions of prospective online leads that browse the web every day looking for the kinds of services they offer. They usually learn, fairly quickly, that getting traffic to their web site is not going to be easy.

Not only is it NOT easy, for the most part it is down right difficult, which is why the following simple traffic generation strategy should be one of the very first they adopt. Not only does it represent a way to grab prospects without spending a dime, but it also puts you on the map of the two big names in search engine marketing: Google and Yahoo.

Imagine that you own a dry cleaning business in Pasadena, California, and that some web user has just spilled coffee on her favorite outfit. She needs it cleaned, pronto, so she jumps on the web and types “dry cleaners, pasadena ca” into the Google lookup in her browser.

The good news: your business is just what she is looking for. The bad news: you do not have a page on your web site that is optimized for the keywords “dry cleaners, pasadena ca”. You should have one, but perhaps your SEO guy has not got around to it yet…

No matter, you can make up for that oversight by going to Google Local and filling out the form that allows a small business owner to list their business with Google. You provide them with basic information about your physical address, the URL for your web site, and a short description of your business (about 200 words).

Then Google takes a quick look at your web site and generates a Google Map showing a marker at the physical address you supplied. If needed, you can make a correction of the marker on the map. Then you specify a business category, hours of operation, payment options for your business, and any other particulars that you think a prospect might find useful when they are presented with your business profile. You can even add a photograph and a video, if you like.

Submit the information, and you are done. The next time someone types “dry cleaners, pasadena ca” you are on the map. Simple, huh?

Once you have done that, get yourself over to Yahoo Local and repeat the process to add even more prospects to your local business search sales funnel.

So what are you waiting for? Go put your business on the Google Map today by tapping into Google Local. Then do the same with Yahoo Local. It represents free traffic from your immediate neighborhood of people looking for exactly the kinds of services you have to offer. It could not get much simpler, could it?