Lead Generation For Small Businesses In Slow Times

Lead generation is a key activity for virtually every business, no matter the size. And in times such as these, when the economy is on a downturn, it is even more important that companies apply time and attention to new business lead generation.

Here are some tips which small businesses could find useful in driving those revenues up:

1. Get creative and effective in generating more from your existing customer base. I know this has nothing to do with new business lead generation, but it is far easier to accomplish and quicker to earn payback. Current customers will be far more inclined to buy from you than brand new, un-developed contacts. You could ring up customers who’ve stopped doing business with you.

Based on their past buying profile, you could create a special offer package for them. You could invite them in for a special event. You don’t have one planned? Plan one. Reward them with a bundle of specially priced items, perhaps available only to selected customers to celebrate your xyz anniversary. (Replace the xyz with something appropriate like, years in business, since opening of new store, birth of first child, launch of major product etc.)

Think about how you can approach those old friends, and you could earn instant additional income for your business.

2. Make it a habit to ask your latest customer if they know of anyone else who would benefit from the product or service that you offer. Most business or geographic markets are small worlds’ unto themselves. Now some of your customers won’t want to give you any names, particularly if your product or service has provided them with a competitive advantage. But you will be surprised how many customers will be happy to furnish you with names of their contacts who could be in the market for what you offer. While we’re talking about this technique, don’t forget to apply it to point 1 too.

3. Review you. What do I mean by that? Well, you could start by refining your positioning. Take a close look at your company, your product, your competition and your customers. Identify and define your ideal potential customer. What problems are they experiencing which you have the means to help them solve? Why should they go for your solution instead of your competitors’. Now, communicate this competitive value message to your prospects.

4. Manufacture yourself some media coverage. How do you do this? It’s all in the story. Create a Press Release and have a story with human interest at the centre. At least some of the media will be interested in covering it, giving you free publicity along the way leading, we hope, to new business. So where’s the human interest if you sell product x, or service y?

Well, do you have anyone in your business who is well known and successful in another field, like sport or the arts? Has anyone in your business won any awards? Has your business, product or service won any awards? Have you received some great testimonials from existing customers following the special event you organised for them during point 1. If they haven’t given you their testimonial, it’s probably because you forgot to ask for them. Right?

Survival could soon be the name of the game for many small businesses. Lead generation is essential, and can be tackled in many ways. In today’s economic climate, it’s down to you to be as creative as you can.

The Best Business in the Whole Wide World

It has been called “The Best Business in the whole wide world”. What is in it and why is it so. Selling Information packaged as a product or a service, has been described by many as the Best business in the world and this is because of the following advantages – benefits inherent in the business namely:

– Unlimited worldwide market. Information is consumed everyday, everywhere and by everyone.

– Easy to Research and create. If you have a little knowledge, you can easily come up with something of value.

– You create once and earn forever. Information product is one of the products you can create once and then relax and enjoy your profits, as the same product can be duplicated a million times. Some have written Books that sold 10 million copies. Incredible! The Musicians (yes a CD is also an information product) have even sold more. Michael Jackson sold over 40 million copies of his “Thriller”.

– Low start up cost. It could be started with less that $100 in this Internet era or age.

– High perceived value. Info products are always perceived to be of high value to the Buyers. Some 20 pages Reports are selling for $27 – $49 on the Net. Personally, I have an 11 paged Report selling currently at $29.95. And I plan to increase the price in future because of the perceived value of the info contained.

– High Mark-up. It is only info products that I know to have been sold easily at 300% to 1000% markup. That is why info products Sellers at Clickbank.com can afford to give a commission of up to 75% to Affiliates who help them to sell. At 25%, they are still making a profit.

– Mobility. Info Business could be operated from anywhere in the world, so far you have an Internet connection. Before now, it use to be a mail Box. Oh how our world have changed in such a short time!

Above are just some of the advantages or benefits of being in the business of selling Information.

Now more that ever before, with the Internet it is very easy to start and operate your own online info Business and enjoy all the benefits enumerated above. You can start with a Resell Rights ebook package. However the problem is that there are so many ebook package out there such that you do not know the one to buy especially if you are just starting out.

You can get it and use the same to start your own online info biz now. With the package, the only thing you need is a domain name and hosting, and pronto you are in Business.

You will later thank me for bringing this info to you. See you smiling to the Bank soon.

Starting Your Jewelry Business With Wholesale

If you or anyone you know is planning on starting a jewelry business, it is worth your while to start off smart; by shopping wholesale jewelry. This is a smart business endeavor as well to shop wholesale fashion jewelry if starting a fashion jewelry business; or both for that matter.

Jewelry must have been created at the same time as the first woman. The connection that women have to their priceless treasures is like that of men with their sports; except maybe even more. It is in a woman’s essence to want and like jewelry. It does not stop there though. They always want to have plenty. They want it to be replenished often. They are always saving up for that perfect piece they have been eyeing; or someone to give them as a gift, etc. That is because of the strong bond between women and jewelry; fashion and real alike.

There is no shortage of women who need jewelry in this world; and there always seems to be room for another store or business. Women will always need jewelry; that is a guarantee. That is where you swoop in with your jewelry business; that has prices that will shock those around you, and more. You will have the perfect pieces that will attract everyone, and the perfect prices that will blow away your competitors. No one will be able to resist.

Obviously the way to start, as with any business, is with wholesale. This will enable you to make your profits. By shopping wholesale, you are getting incredible prices and a huge amount of stock; which you will turn around and sell for more than what you got it for. This is especially good with wholesale jewelry as it can become very pricey not to buy this way.

It only makes sense to shop wholesale when starting your business. Whether it is for wholesale fashion jewelry or just plain wholesale jewelry, it is worth your while. Once your business is up and running, you will start to see all of your hard earned invested money, start to reach its potential; especially when you are shopping wholesale.

To get started on wholesale shopping, make sure you have your license that all wholesale businesses recognize. Every state has its own rules so just make sure you are getting the license applicable to you. Almost all wholesale businesses will then recognize you, so you should feel free to then shop around at your leisure; always looking around for the best discounted prices and the places that are best for you.

Once everything is set in motion, like your location and the types of jewelry you will be selling, shop for your wholesale jewelry and wholesale fashion jewelry. You will be able to start your business pronto once you have finished that. You are sure to see your business booming if you advertise correctly.

You can not go wrong when shopping wholesale jewelry; you are getting affordable prices in order to start your business. Then, you will be able to have affordable, attractive prices. Just make sure you are hitting the right crowds; women, or their significant others.