Turning Knowledge Into Home Business Results

Just the Facts Please

Running a quick Google search will confirm the existence of a vast array of resources for the home business owner. Books, CD’s, training courses, coaching programs, seminars, and conferences provide information from “How to Start a Home Business” to “Building the Best Home Based Business”, all designed to assist you to achieve business success. These tools have their place. Business building is a challenging proposition and it makes sense to listen and learn from people with a proven track record. However, the most important business resource available is often overlooked in the rush for answers. Here’s a question for you: Does attending 5 seminars instead of 2 increase your chances for business success? How about this one – Does signing up for 3 gym memberships mean that you will achieve peak fitness? Of course the answer to both of these questions is ‘No’. While a gym membership may be a useful tool for accomplishing your fitness goals, the real key to becoming fit is to develop an intelligent fitness routine and then follow it consistently. Similarly, the real key to creating the best home business lies in putting together an effective plan and then taking action to make it happen – it’s really that simple.

Knowledge, Knowledge Everywhere

While the abundance of business related training resources provides access to a wealth of useful information, many entrepreneurs discover this is a two-edged sword. On the one hand, increasing your knowledge of business development strategies and tactics can help you to avoid mistakes and make good decisions right from the start. But, on the other hand, stuffing your mind with gobs of information can create information overload – some would use the phrase “drinking from a firehose” to describe this experience. Information overload can cause an otherwise intelligent and capable person to either become overactive and spread themselves way too thin to be effective, or to simply stop taking any action all – paralysis by analysis.

It’s All In Your Mind

So, how does the motivated home business owner learn how to take advantage of great information resources without getting overwhelmed with data? Let’s return to the subject of fitness for a moment. We have already established that just having gym memberships will not produce a beach body – the ingredients needed to accomplish your fitness goals are an intelligent plan and consistent action based on that plan. We have also identified the key to development of your successful home business lies in putting together an effective business plan and taking appropriate action based on that plan. Well, there is one more critical piece of the puzzle that needs to be in place to bring all of this to life in your business. And that critical ingredient is (drumroll here): your mindset. Yes, The final determinant of business success lies right there between your ears – not in ANY training, information resource, or coaching. While these resources can add value to your business, the workshop of your own mind is where all of that great knowledge is processed and converted into a plan that works for you.

Gimme 3 Steps…

So, let’s put this most important of business assets to work for you Pronto, and here’s how:

First, get a picture in your mind of what your lifestyle will look like when your successful business is in place. Seriously. Get that picture in your mind right now, it will serve as an anchor to keep you on track without being derailed by information overload.

The next step is to identify the top 3 actions you need to take today to move yourself toward that picture. Write these actions down on a piece of paper and keep it with you all day. This exercise will help you to stay grounded on the important tasks you need to take right now to make progress toward your desired future.

The final step is to keep these goals ‘top of mind’ throughout your day. If you find yourself becoming distracted and spending unfocused time on non-essential activities like web surfing, email, TV, movies, or even getting wrapped up in business training that does not contribute directly to completion of one of your 3 daily tasks, immediately recall that picture you created in the first step, review your tasks for the day and TAKE ACTION on whatever you have not yet completed.

Repeat this 3 step process daily and you will be amazed at how quickly your results will multiply!

What’s the Best Web Hosting for Small Businesses?

The Best Web Hosting for Small Business is the Profitable One!

The best web hosting for small business can make all the difference in the quality of the service and experience you give your customers. A reliable business hosting service can be the best partner a business owner can have.

A small business website that is structured for the search engines and placed on a reliable hosting service can generated many leads for the business. It can be a site that is used for lead capture or to provide contact information. It can also be an eCommerce site that utilizes a shopping cart.

In all cases the best web hosting for small business will be hosting that follows the guidelines listed here:

  • Uptime Guarantee at least 99.9%
  • Great 24/7 Support with access through live chat, phone and responsive email.
  • A well maintained Knowledge Base.
  • A proven track record with positive reviews from users.
  • Software options and support for shopping cart, email, blogging and tracking scripts.
  • Multiple hosting account options from Shared to Dedicated Hosting
  • Affordable

Get the best web hosting for small business.

When you have a site for your small business you want to know it is working for you around the clock. Not all hosting companies are reliable. A good website host will have a minimum of 99.9% uptime and a back up for data. You also want a host that will have servers with quick processing and not overloaded bandwidth from other sites on the same shared hosting.

The technical support team needs to be responsive and knowledgeable. When you have a site go down (and you will at some point), the hosting companies staff needs to be able to identify and resolve the issue pronto. When you use a web hosting for your business and it goes down, that’s money out of your pocket and probably a lot more than what you saved going with the cheapest and not the best web hosting for small business.

Cost on paper for your small business web site hosting account can look pretty attractive until you factor in the cost of lost business from an unreliable hosting company with poor customer support. The good news is there are many economical plans with the most reliable companies which are the best web hosting for small business.

When budgeting for you small business site hosting, factor in about $5 – $10 per month for a good shared hosting plan. As you company grows and you need to expand you can move up to a virtual private hosting for about $25 per month and from there to a dedicated plan of around $100 per month. Things to consider are your bandwidth usage for traffic and any scripts you may be using on your web host.

Some of the basic software programs the best web hosting for small business will include:

Email – Consider how many addresses are needed for you and your staff. Also, what amount of storage you will need? SPAM filters and protection from hackers? How much and how many? Unlimited accounts is good.

eCommerce – Do you need a shopping cart now or in the future? Does the hosting account have the latest PHP and offer enough MySQL Databases for your small business? Do you need an 800 number phone service? Streaming audio or video? A forum for your customers? Are the latest web applications for your business supported by the web host? You will want a web hosting company for your business that stays current on the latest applications and the back office programs to support them.

Site Building Tools – What kind of site do you have or will you create? Many web hosting companies have tools to build your site and a popular one is WordPress. For a good shopping cart ZenCart is easy to install and use. It also let’s you use PayPal for checkout.

You have many choices when it comes to getting your business online and one option that may be the best web hosting for small business is below.

Lead Generation for Small Business: A Simple and Effective Strategy to Follow

Lead generation for small business is one of the simplest and quickest ways to increase the number of customers and generate more revenue. That may sound like a bold claim, but in fact it’s borne out by facts from the real world – numbers of sales.

Here is why

Lead generation for Small Business

is such an effective strategy, and why you should certainly use it in your business.

Market differentiation. It sounds like a complex and difficult concept, but all this means is that generating leads makes you stand out in the market and appear different from your competitors, and that can only be a good thing. Most businesses – and that includes your competitors – will focus on making sales (for the most part a completely ineffective strategy) and will appear the same to your prospects.

It looks at the long term. Your prospects want to buy stuff, but they might not want to buy it just yet. If you concentrate on lead generation instead of making sales there and then, you accept this fact, and concentrate on getting your prospects to get to know you first.

More chances to sell. Funnily enough, by not concentrating on sales, lead generation gives you more chances to sell. In effect, you concentrate on building a relationship with your prospects, and selling over time.

Once you understand the importance of these three points, you can start to put a system together to get your lead generation moving. The first thing you need is a way to collect contact details, and as many as possible. This can include emails, postal addresses, phone and even old-fashioned fax (yes, some people still use them). But of all these, email is the best, simply because it’s cheap and convenient, and the strange thing is that most businesses are not taking advantage of it at all.

One of the best ways to collect email addresses is to advertise a page on your website that gives something away for free, especially some free information. A great method is to write a small report about how to choose a provider of your service. Titles can be things like: “Seven Things You Need to Know Before You Choose A…” then insert your business-type (electrician, plumber, house decorator etc.)

The great thing is that this makes you appear the expert, and probably nobody else in your market is doing this. In short, you’re starting a relationship by giving something for free, and also increasing the perception of your business as the best one to go to.

Once you have your prospects’ details, you can email them regularly, giving even more valuable information, and sell to them over time. This almost always leads to an increase in business, and great conversion rates to any offers or promotions you run. Even better, most other small businesses won’t have the courage to do this, or simply won’t be bothered to try, and that puts anyone who does do it at a great advantage.

All you have to do is simply put it into practice, and reap the rewards.

So what are you waiting for?