Internet Promotion And Small Business Loans

You may be seeking small business financing for a number of reasons. This can include start up funding, settlement of debt, cash flow emergencies and business expansion needs. Obtaining a small business loan can handle all of these issues, but while you are in the process of filling out loan applications, this is the time when you need to give equal, if not more attention to promoting your product and services. Since lack of cash on hand is holding you back, increasing your sales will be what gives you relief in the long run. It will even help position you more effectively in the future when you require financing for expansion. A healthy business operation is attractive to business loan lenders.

Naturally, if your small business is experiencing an emergency or danger situation with its finances, you must take action by identifying the problem and rectifying it. But before you do any of that – promote, promote, promote!

Using the internet is a quick way to get your promotional materials out pronto. Here are some ways you can use the internet for promoting your products and services:

Get a website.

Organize the website so it easily converts a visitor (surfer) to a customer.

Optimize your website for search engines.

Offer a free email newsletter to visitors on your site (builds a database of prospects).

Send regular promotional emails to your past & current clients.

Make a short video clip to post on video media sites.

Add bookmark & RSS feed widgets to your site.

Submit content & links to your pages on social media sites.

Create a blog & make frequent posts.

Submit content to RSS feed article sites.

Add survey fields to your website (surfers love them).

Submit comments to relevant blogs with a link back to your site.

Some of these items have costs involved, but can be obtained very reasonably based on your preferences. Most of these items can be accomplished by your own efforts, if you are not in the position to hire a professional internet marketer. The most important issue at stake here is to promote your business as quickly and effectively as possible. You need to show your alternative small business loan lender that you have a solid base of sales and you are more than capable of keeping your monthly loan payment commitment.

Tips on How to Start a Home Based Business by a Real World Entrepreneur

What I’m about to share in this short article is how to start a home based business — from my own experience. You do not necessarily want to follow my steps exactly in sequence, because, quite frankly, in the beginning, I didn’t know what I was doing.

But 7 years later, and a multiple six figure a year passive income means that I’ve achieved a fair degree of success, so you may learn something.

When I first started, I was looking for opportunities in the online classified business section of Yahoo! This was back in 2002 and believe me, it’s not a good place to start because there are a high degree of scams posted there.

Nowadays, you’re much more fortunate because web sites that list legitimate opportunities are widespread.

The one smart thing I did was decided that affiliate marketing was an business model with a lot of promise. Today, affiliate marketing is still the best home based business opportunity that I think exists for the individual entrepreneur who wants to strike out on his or her own.

When I decided on affiliate marketing, another smart move I made was in choosing to promote products in the health niches. I knew that health products, because of the baby boomers, were the future. I also have a strong passion myself for natural health related products and that lifestyle, so it was a natural fit.

Here’s what I didn’t do right and you might want to do this correctly from the start.

Legal Protection Fast

I think I waited a bit too long before I formed a business structure for my entrepreneurial activities. When you start a business you automatically default as a sole proprietor until you incorporate or form an LLC or some other business entity that provides a shield of legal protection.

None of this is legal advice, mind you. It’s just me talking to you on how to start a home based business if I were to start again today knowing what I know now.

I operated as a sole proprietor for many months before I decided to look into forming an LLC for my company. Once I formed the LLC I opened a separate business account with it at my bank.

In short, there was a while there were I was legally vulnerable because I hesitated in forming my LLC, and if I were to do it again I would form it sooner and move away from sole proprietor status pronto.

Once you form your business structure, literally all of your efforts should go into marketing. Learning how to be an effective marketer is what makes you money and a lot of it.

When it comes to affiliate marketing that translates into learning how to effectively build web sites, write compelling copy for your sites, how to position the products you want to sell to establish trust with your web site visitors, how to identify good keywords that people search for in Yahoo! or Google, and so on.

Once you start to get good at this, the money will follow. Seriously. But you have to have the patience to stick it out. There will be times when you want to quit, believe me.

My suggestion here for those who want to know how to start a home based business and grow it quickly is to seek out mentors. People who have come before you and did what you want to do.

Form a mastermind group, or barring that, I suggest finding a training service that other like-minded entrepreneurs join so you surround yourself with success-oriented folks.

Doing this will shave years off of your learning curve and is probably the single most intelligent move you can make if you’re serious about succeeding in a home based business.

Reducing Costs With Creative Small Business Medical Insurance Solutions

Most employers recognize that an attractive small business medical insurance package promotes loyalty as well as generates better productivity amongst the company’s employees. On the other hand, it also can easily be one of the most expensive costs an employer has to consider. Like most businesses in our tough economy, you are probably looking at ways to cut benefit premiums, pronto.

Creative Insurance Alternatives

As premiums continue to increase, insurance carriers are offering more creative benefit solutions. The strategy is to offer valuable benefit coverages, with premiums affordable to average income earners.

Some insurance carriers have experienced increased growth in their alternative health plans, such as a High Deductible Health Plans (HDHP) compatible with a Health Savings Account (HSA). An HDHP plan allows for participants to have the richness of a traditional PPO plan, with lower premiums. Participants are more cognizant of the cost of their care; in part due to the plan’s higher deductible and also the ability of participants to retain any unused portion of the employer/ employee contribution from their HSA to use for future medical needs. Furthermore, many participants under this plan take a more proactive approach when it comes to their health. They are more likely to maintain a healthier lifestyle, seek generic alternatives to brand pharmaceuticals and visit urgent care facilities linked to their plan, lowering their healthcare costs to preserve assets in their HSA.

This creative insurance alternative not only benefits the overall health of employees, but also helps mitigate renewal increases to employers, as many HDHP plans tend to see a decrease in utilization. As a result, these lower costs allow employers to reward employees participating in the plan (some HDHP plans cost less than a HMO coverage) by increasing their employer contribution towards an HSA account.

What is an HSA?

An HSA, or Health Savings Account, is medical savings account wherein the funds contributed to the account are not subject to federal income tax at the time of deposit. Unlike a flexible spending account (FSA), funds roll over and accumulate year over year if not spent. HSAs are owned by the individual. The amounts put into an HSA are not only federally taxed exempt (HSA’s in California are NOT tax exempt), but employees are also able to take the money with them when they leave their current employer.

This all may sound a bit complicated, but it is not as bad as it seems. The point is that there is a world of options for small business medical insurance plans, beyond the traditional HMO and PPO plans that most employers offer. If you are looking to reduce your benefit costs, consider alternative options and you may be surprised what you find!