Local Search Traffic Secrets For Small Business Owners

Local search queries offer small business owners the opportunity to tap into some highly-converting sales leads. All they need to know is how to find that traffic, and in this article we show exactly how it is done.

Many small business owners wring their hands at the prospect of trying to figure out how to put their business on the internet and tap into the millions of prospective online leads that browse the web every day looking for the kinds of services they offer. They usually learn, fairly quickly, that getting traffic to their web site is not going to be easy.

Not only is it NOT easy, for the most part it is down right difficult, which is why the following simple traffic generation strategy should be one of the very first they adopt. Not only does it represent a way to grab prospects without spending a dime, but it also puts you on the map of the two big names in search engine marketing: Google and Yahoo.

Imagine that you own a dry cleaning business in Pasadena, California, and that some web user has just spilled coffee on her favorite outfit. She needs it cleaned, pronto, so she jumps on the web and types “dry cleaners, pasadena ca” into the Google lookup in her browser.

The good news: your business is just what she is looking for. The bad news: you do not have a page on your web site that is optimized for the keywords “dry cleaners, pasadena ca”. You should have one, but perhaps your SEO guy has not got around to it yet…

No matter, you can make up for that oversight by going to Google Local and filling out the form that allows a small business owner to list their business with Google. You provide them with basic information about your physical address, the URL for your web site, and a short description of your business (about 200 words).

Then Google takes a quick look at your web site and generates a Google Map showing a marker at the physical address you supplied. If needed, you can make a correction of the marker on the map. Then you specify a business category, hours of operation, payment options for your business, and any other particulars that you think a prospect might find useful when they are presented with your business profile. You can even add a photograph and a video, if you like.

Submit the information, and you are done. The next time someone types “dry cleaners, pasadena ca” you are on the map. Simple, huh?

Once you have done that, get yourself over to Yahoo Local and repeat the process to add even more prospects to your local business search sales funnel.

So what are you waiting for? Go put your business on the Google Map today by tapping into Google Local. Then do the same with Yahoo Local. It represents free traffic from your immediate neighborhood of people looking for exactly the kinds of services you have to offer. It could not get much simpler, could it?

Want Your Vehicle Shipped Pronto?

And, I mean, really, really fast? First, you have to pick an American auto shipping company to use for transport. That could take a bunch of searching around on the web and lead to overload, if you need to compare a few quotes from companies. Get ten quotes within an hour right onto your computer and the decision will be easy. Get the best price, the best service, and the best deal anywhere!

We all want quality and speed and great customer service and a good price on something as important as shipping a vehicle. We usually want it fast because a lot of time was spent looking around for the unique classic or antique car or motorcycle or business van or truck. The best deals are often found on the web these days, and sometimes they are out of state — a long way out of state. It’s not cost effective to pay someone to drive the car or truck or motorcycle all the way to your home, then fly back. Those expenses really add up. And besides, who will you get to do this type of job? How long could it take? Perhaps a few weeks. 

Auto shipping companies are experienced at this sort of thing and can offer deals. Their routes are well known to them and they can track clients’ vehicles via GPS systems on the transports. Covered or uncovered trailers can be used, depending on the customers’ wishes. Covered ones cost a little more but are super when you have a vehicle that’s in a delicate condition. No, not pregnant — just old. Having the quotes from the auto shipping companies come in all together, enables you to concentrate on the task at hand and allows you to compare what each company has to offer. This way you can get the most features for the best price. And you can see which one is reliable and suits you the most. 

Pronto, fast, speedy — whatever way you say quick, it’s how you want your vehicle to arrive. That, plus in one piece and at a good auto shipment rate. Get the ten quotes quickly, look over the info contained within them, and make a decision. It’s easy using this way, very easy, and as soon as you can say pronto, you’ll be driving your new car around the block. If it’s a convertible — perhaps a 1915 Model T — I can assure you that it’ll be the most fun you may ever have had. 

What’s the Best Web Hosting for Small Businesses?

The Best Web Hosting for Small Business is the Profitable One!

The best web hosting for small business can make all the difference in the quality of the service and experience you give your customers. A reliable business hosting service can be the best partner a business owner can have.

A small business website that is structured for the search engines and placed on a reliable hosting service can generated many leads for the business. It can be a site that is used for lead capture or to provide contact information. It can also be an eCommerce site that utilizes a shopping cart.

In all cases the best web hosting for small business will be hosting that follows the guidelines listed here:

  • Uptime Guarantee at least 99.9%
  • Great 24/7 Support with access through live chat, phone and responsive email.
  • A well maintained Knowledge Base.
  • A proven track record with positive reviews from users.
  • Software options and support for shopping cart, email, blogging and tracking scripts.
  • Multiple hosting account options from Shared to Dedicated Hosting
  • Affordable

Get the best web hosting for small business.

When you have a site for your small business you want to know it is working for you around the clock. Not all hosting companies are reliable. A good website host will have a minimum of 99.9% uptime and a back up for data. You also want a host that will have servers with quick processing and not overloaded bandwidth from other sites on the same shared hosting.

The technical support team needs to be responsive and knowledgeable. When you have a site go down (and you will at some point), the hosting companies staff needs to be able to identify and resolve the issue pronto. When you use a web hosting for your business and it goes down, that’s money out of your pocket and probably a lot more than what you saved going with the cheapest and not the best web hosting for small business.

Cost on paper for your small business web site hosting account can look pretty attractive until you factor in the cost of lost business from an unreliable hosting company with poor customer support. The good news is there are many economical plans with the most reliable companies which are the best web hosting for small business.

When budgeting for you small business site hosting, factor in about $5 – $10 per month for a good shared hosting plan. As you company grows and you need to expand you can move up to a virtual private hosting for about $25 per month and from there to a dedicated plan of around $100 per month. Things to consider are your bandwidth usage for traffic and any scripts you may be using on your web host.

Some of the basic software programs the best web hosting for small business will include:

Email – Consider how many addresses are needed for you and your staff. Also, what amount of storage you will need? SPAM filters and protection from hackers? How much and how many? Unlimited accounts is good.

eCommerce – Do you need a shopping cart now or in the future? Does the hosting account have the latest PHP and offer enough MySQL Databases for your small business? Do you need an 800 number phone service? Streaming audio or video? A forum for your customers? Are the latest web applications for your business supported by the web host? You will want a web hosting company for your business that stays current on the latest applications and the back office programs to support them.

Site Building Tools – What kind of site do you have or will you create? Many web hosting companies have tools to build your site and a popular one is WordPress. For a good shopping cart ZenCart is easy to install and use. It also let’s you use PayPal for checkout.

You have many choices when it comes to getting your business online and one option that may be the best web hosting for small business is below.